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Richard Stein

Richard has been the Chief Executive Officer at PowerRide since 2001. As the CEO, Richard has built PowerRide to be one of the largest powersports dealership organizations in the United States.  Under his leadership, the company has recently created the PowerRide University. Richard has established his career with proven success in developing strong management teams, raising capital, completing acquisitions, and implementing best business practices. He has been highly successful at managing an income statement while creating a corporate culture that is directed at increasing shareholder value.

Prior to PowerRide, Richard was a founder and Chief Financial Officer at Hanger Orthopedic Group. During his tenure, primarily through acquisition, they created one of the largest orthotic & prosthetic companies in the world with over 625 patient care centers.

Richard began his career with PriceWaterhouseCoopers and is a graduate of the Fisher School of Accounting at the University of Florida.



Finance Officer

An operational and strategic minded leader with over 20 years of Powersports industry
experience. Sean has an accomplished record of turning around failing businesses and building successful dealerships committed to rider education and safety.

Besides working at PowerRide University, Sean serves as the CFO of PowerRide Motorsports, a dealership group with locations in Virginia, Michigan, and Louisiana. Previous leadership roles include Vice President of Operations for Powerride Motorsports, General Manager of Criswell Powersports, and General Manager of Coleman Powersports.


He is a graduate of Georgetown University and the College of Charleston.



Kim Harrison

Has been involved in the industry for over 40 years. She has supported motorcycle education for over 30 years.  She serves on the Motorcycle Industry Council Dealers Advisory Board and the Powersports Dealers Association of Virginia.


Her experience, passion and attention to detail has grown our school to the number one school in Virginia.

Besides working at PowerRide University, Kim also serves as the general manager of the two Coleman PowerSports stores in Falls Church and Woodbridge, Virginia. 



PowerRide University coach

Angel brings two decades of motorcycle expertise to the PRU team, honed through diverse roles at dealerships such as Coleman PowerSports. Recognized for her contributions with Honda and Kawasaki, she earned Runner Up for Motorcycle Employee of the Year by Motorcycle Product News.

With over 20 years of riding under her belt, Angel boasts experience in both street and off-road environments. She’s taken part in numerous track days, competed in various off-road events, and passionately supported youth off-road beginner classes.

Angel loves sharing her knowledge by coaching and leading classes within the PRU family of coaches.



Coko administrator

Coko, a native of Hawaii, joins the PowerRide University as an avid supporter of motorcycle riders. Growing up around the industry and developing a career as an administrative assistant, she brings enthusiasm, knowledge, and positivity to the team!

Coko enjoys creating, crafting, and spending time with her family, and looks forward to helping people learn to ride!




Hank Waters has been training riders since 2007. He is a Nationally Certified Motorcycle Safety Foundation (MSF) Two-Wheel basic, advance, and circuit level RiderCoach, and Quality Assurance Specialist. Additionally, he is a Harley Davidson Riding Academy Certified Instructor and Evergreen Safety Council certified 3-wheel instructor. 

He has taught motorcycle safety programs in Michigan and Virginia, for private, public, and military motorcycle training programs. He is a volunteer with the Goldwing Road Riders Association, United Sidecar Association, BMW Owner’s Association, and serves on the Corporate Board of American Legion Post 177.

The key to great riding is you. Let us participate in your journey so you can ride safely and still have FUN!


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David W. has been a certified Motorcycle Safety Foundation (MSF) instructor since 2018.  He teaches the 2-Wheel Basic Basic Rider Course (BRC) and is a Harley Davison Riding Academy certified instructor.  He has owned several motorcycles over the past 15 years and currently rides a Triumph Explorer.  Riding safely is his everyday goal.  David’s motto is to “come home without a scratch”.   He also volunteers as an umpire for the Lower Loudoun Little League.

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Mick has been riding all kinds of bikes for the past 55+ years. His first ride was a 1956 Lambretta scooter and his first motorcycle was a 1970 Ducati Scrambler which was acquired while stationed in Naples Italy. He has a soft spot for Ducatis, with his current mount being a 2001 Suzuki Bandit 1200S with 182,000 miles on it.


Mick rides year-round in all types of weather and has been a RiderCoach since 2006, certifications include the basic, intermediate and advanced classes. He is passionate about motorcycle safety, truly enjoying coaching and helping people learn a new skill.

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James C. is a retired Military Officer and a current 5th- Grade School Teacher in Fairfax County.  He has been a Rider Coach for more than 5 years and has traveled over 150,000 miles on the bike in this picture alone.  He also works as a Mot Referee for USA Cycling, writes safety articles for BMW ON Magazine, and runs a small charity for underprivileged youth in South Carolina.  James is not only a Rider Coach, but he is also a Life-Long Learner.  He is always seeking out new learning opportunities to hone his skills.




Hi folks, Rodney W here – also known as Chocolate Smoothie.  I’ve been fascinated with motorcycles since I was a kid and started riding in 1993.  I’ve had quite a few mounts, of different sizes and styles, and am currently on a Goldwing 1800.  In my younger days I did a little amateur racing but now I’m all about easy ridin’.  I started Coaching in 2009 and find it especially rewarding seeing an initially intimidated rider candidate walk away with a bonafide license.  I’m looking forward to helping you transition into this awesome avocation!




Drew S earliest memory of motorcycles started at the age of 6 when he his father took him for a ride on the back of his Goldwing Aspencade. While he enjoyed the comfort of cruising it was his father's kz900 street bike that fueled his enthusiasm for riding. Drew has been riding motorcycles for close to 20 years and it wasn’t until April 2018 that he received his certification to be a 2 wheel Basic Rider Coach. Drew is as passionate about teaching as he is learning. Drew looks forward to a long career as a rider coach as well as a student of riding.

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Come Join the Team


We are always looking for new rider coaches.  Check out our employment page for more details.




Bio Coming Soon!

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Jason W. is a seasoned MSF Rider Coach with a wealth of experience and expertise in the world of motorcycles. With over 20 years of motorcycle knowledge under his belt, Jason's passion for riding began at the young age of 11, sparking a lifelong love affair with two-wheeled vehicles.

In 2014, Jason transitioned into the role of a motorcycle safety instructor, dedicating himself to educating others on the importance of safe riding practices. His hands-on approach and in-depth
understanding of motorcycle dynamics have made him a respected and sought-after instructor in the

Aside from his work as a Rider Coach, Jason also serves his country in the Army with over two decades of dedicated service. His commitment to excellence, leadership skills, and ability to effectively
communicate complex concepts have made him a valuable asset both in the military and in the realm of motorcycle safety training.
Jason's dual role as a military serviceman and a passionate Rider Coach showcases his unwavering dedication to serving and protecting others, making him a standout figure in the world of motorcycle safety and training.

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Range Aide

Sean took his first MSF BRC in 2014;  it was his initial experience on a motorcycle.  From the moment of his first BRC, He was totally enamored with motorcycle riding.  Fellow RiderCoaches rode with and encouraged him to become an MSF instructor in 2018.  In addition to riding a lot, Sean enjoys teaching both classroom and range exercises.  Most importantly, he enjoys seeing new and experienced riders getting something from the class.  Facilitating novices and more experienced motorcyclists on safe habits is what he likes to call serious fun.  Serious because it's risky and fun because riding a motorcycle is a blast. 

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Ray H.  I am a retired U.S. Marine Veteran.  I ride a 2015 Honda Goldwing.  I have over 50 years of riding experience and became a RiderCoach in 2005.  I have ridden cross country 4 times. Riding a motorcycle is “An Endless Ride” because there is always another adventure to go on!

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Phillip L is a dual certified RiderCoach teaching both two and three wheel motorcycle safety courses.  In addition to MSF and ESC certifications he is also Red Cross certified in AED, CPR and First Aid for Adults, Children and Infants.  Phillip is also certified to teach MSF’s IME course and is constantly learning and working to improve his coaching and teaching skills.  In the year ahead Phillip will be working at gaining additional certifications to become a Quality Control specialist as well as a 2 wheel RiderCoach trainer and a 3 wheel Chief Instructor.  Phillip rides a 2017 Can Am RT limited as well as a 2015 Can Am F3 Sport. Phillip considers himself one of our Spyder Specialists and loves to be a resource to all of our students here at PowerRide University.

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I’m Coach Bob and have been riding for a long time, but it never gets old!  I initially began sharing my passion for riding as an MSF Rider Coach on June 20, 1985.


My Military service took me away for a season of years, but after retirement, I returned to again share the Joy and Passion with riders seasoned and new.

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I've been dreaming of riding since I was 6 but life kept me from it until 3 years ago, I ride over 11k miles a year. Love riding safely so much that I became a Ridercoach 2 years ago and went straight into teaching the BRC. I'm BRC2013, BRCu, ARC and HDRA certified. Also CPR/EAD Certified for Adults

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I have been riding most of my life, any chance I get I’m on a long distance ride.  There are very few states I've not ridden through (even rode on a Harley all over the island of Guam...many times). The absolute best ride was riding from coast to coast Washington State to Northern Virginia and getting to see this beautiful country on two wheels!!  I retired from the U.S. Army in 2018 after 22 years of active duty.


I have been an active member of the American Legion Riders since 2009 and for the Rolling Thunder VA chapter since 2018. I wanted to share my passion for riding and started coaching Basic Riding Courses in October 2020. I am working on adding more rider coach experience to my resume including my 3 Wheel Rider Coach Certification in early 2021.  




One of PowerRide University's First RiderCoaches, Steve began riding in 1999 after taking a basic rider course in Shreveport, LA.  He has been training motorcycle riders since 2004 in cities and at military bases across the country.  He is a Nationally Certified Motorcycle Safety Foundation (MSF) Two-Wheel basic, Advanced RiderCourse, and 3 wheel RiderCoach.

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